Bob’s experience within the display industry spans over 25 years and he joins IDW with a wealth of knowledge, particularly around mannequins and mannequin solutions.

“It is a wonderful opportunity to be joining one of the leading manufacturers in the mannequin industry at this exciting new stage in their history, as they undergo changes which will help them develop their market leading offer further. I am excited and looking forward to implementing and managing the sales activities, identifying new market opportunities and defining the actions required to bring a new dynamic to the business to generate new growth. IDW’s reach is truly global, speed of production is industry leading and the most important thing for me, is that I am working with a business that has environmental issues and values at their core, all our mannequins are recyclable. I’m looking forward to working with the team as we move into the future,” said Bob.

Bob joins the IDW team from SFD, where he held the positions of Head of International and Managing Director of Nude their mannequin division over the past 6 years, helping them grow their business substantially. He will lead the IDW internal sales and project team as well as distributors and agents, working closely with Peer Ericson, Commercial Director, Global.

“Bob is a great asset to IDW and it is fantastic to have him on board. He brings with him an impressive amount of sales and marketing experience and qualities that will positively impact and support our growth strategy – this is very exciting times,” commented Peer.